Born in Amsterdam — two minds, one rhythm.
ABOUT BÉNJAMIN&CO
Born in Amsterdam — two minds, one rhythm.
The name reflects who we are:
Benjamin stands for the new generation — the ones doing things differently.
&CO represents the people around us — makers, friends, and collaborators who bring ideas to life.
The brand was born from a simple thought:
Streetwear lost its meaning.
Luxury chased perfection.
We chose our own way.
We wanted both — creativity with discipline, design with emotion and a story.
“Each piece begins with essentials — clean shapes, strong identity, and attention to detail.”
Every fabric, fit, and finish is developed with local creatives and trusted producers who share our mindset: Having no rules.
That is what BÉNJAMIN&CO is about.
