Essentials With a Story
From the Archives
The Gulden Standard: From Value to Culture
Before the Euro, we had the Gulden. It wasn’t just money — it was part of daily life. You’d see it at cafés, bookshops, markets, train stations. It carried design, colour, and identity — real Dutch creativity printed on every note.
“We reworked that story into something you can wear. Not nostalgia — just a new way to look at value.”
Printed on heavyweight cotton, each note design was reinterpreted into a clean composition — familiar, but made for now. The fit stays sharp, the quality solid. A mix of culture, design, and memory that still lives today.
Ongoing Series
The Heart T-Shirt: Simple Idea, Shared Emotion
The heart came from us — from moments, from people, from stories we lived.
“It’s not about fashion or hype. It’s about feeling connected — even in silence.”
A shared pulse between friends, artists, and strangers who move with the same intent.
A small sign that says: we’re here, and we feel.